Platform as a Service

Both nationally and internationally, our tools & know-how are used by various parties. This ranges from our own customers to PAAS and SAAS partnerships.

  • PAAS
  • SAAS
  • PromoBulter technology
  • Netmedia Europe E-viewer technology

PromoButler Suite

Discover the new PromoButler suite (iOS & Android)

  • Folder app
  • Promotion app
  • Shopping card app
  • Opening hours app


Interactive, dynamic magazines and real-time (price) adjustments contribute to increased relevance with a minimum of waste

  • HTML 5
  • Self Service platform
  • Full Service when needed
  • Trusted by numbers of clients like Lidl Belgium, Ikea NL, Dreamland, Alvo, Auto 5, Zeeman, …


Since is the first and nr. 1 consumer platform in Belgium, it has a lot of data at its disposal. Clients are using this data for:

  • Benchmarking
  • Optimizing their own folder
  • Boosting their marketing mix
  • Being hyper-relevant

Knowledge & Know How

Thanks to the PAAS & SAAS possibilities you can now take advantage of the knowledge of our team to optimize your own technology


  • 1st & nr. 1 promotion platform in Belgium
  • Agile
  • Early adaptors
  • AI & machine learning available
  • Open API for folders & promotions
  • Microservices to the power 8
  • Smart connections with (micro)services: API tot the power 10
  • Dynamic pricing & lay-out possibilities for the online folder
  • Optimization of the supply chain, thanks to relevance in the folder

PromoButler technology

  • PAAS
  • SAAS
  • Data
  • Benchmarking
  • ‘State of the art’ e-reader
  • Integration options: API, CMS & 3rd parthy applications
  • Scalable team
  • Security, support & performance


Professional Team

Mark Lens - CEO

Mark Lens

CEO and inspirer

Patricia Verbovsek - COO

Patricia Verbovsek


Gof Vannerum - Digital marketeer

Gof Vannerum

Digital marketeer & data wizard

Aline Billen

Aline Billen

Key account manager

Guy Jossels

Guy Jossels


Jan de Smet


Abdullah development PromoButler

Abdullah Eryigit


Britt Donkers

Account manager Habitos

Lobke Stans

Sales backoffice

Melissa Knaepen

Digital sales consultant

Yente Stappers

Graphic designer

Head office

PromoButler nv